Your Tradebase: Short/ Long Term Marketing Planning

“Curious Consultancy’s impact on our business has been immediate and clear. 

Charlotte has helped us understand the potential of marketing within our business, guiding us as we look to plan and execute practical strategies for our branding and communications.

We’re delighted to have Charlotte on hand for help, guidance and advice. She’s now an invaluable extension to our team, and brings much warmth and wisdom to everything she does with us.

We wouldn’t hesitate in recommending Charlotte and Curious Consulting.”

Adam Austin – Co-Founder 

Your Tradebase: An intuitive, innovative and customer centric organisation who were looking to understand how marketing could be harnessed to accelerate growth. We initially took a business deep dive, understanding the organisation, the origins, culture and consumer. Before looking to reset the brand. This included a study into their target market, their business goals and objectives, and their current branding. The opportunity to create clarity in the short term, in addition to future proofing the brand to create heat in the long-term. Our deliverables:

  • Branding Reset Guidance : Stripping back the current brand, using macro and micro auditing to create a long-term style guide.
  • Consumer Mapping: We guided Your Tradebase through a segmentation mapping approach, to ensure the brand / message was considerate to appropriate target markets.
  • Social Media planning.
  • Content planning.
  • Internal stakeholder communications.
  • Long term strategic plan – Using our consulting model we have created a long term strategic plan, which we do in collaboration with our clients, to ensure we’ve understood, and have immersed ourselves into the industry and organisation.

We have delivered /and continue to work with Your Tradebase using our mentor/ consulting hybrid model, which consists of bi-weekly mentor / consulting sessions, in addition to weekly 121 calls. Plus a consultancy allocation to deliver specific elements of the plan.


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