Media Coverage

Women Inspiring Women

Tell us about your company…

“Curious is a strategy and innovation consultancy.” [Charlotte also lectures at The Marketers’ Forum, who are based at Workspace Kennington Park.]

How does being a female entrepreneur give you an edge?

“I never think about my gender as a dimension of importance when looking at entrepreneurship. The key components to being an entrepreneur are creativity, work ethic, networking and being humble. Taking the plunge into self-employment is one that many, including myself, were cautious about. The shackles of everyday living, in addition to the comfort of a monthly salary, bonuses and benefits makes it a tough decision. Especially in today’s competitive environment.”

What advice would you give to a female entrepreneur?

“Do your homework, assess your competitive environment, refine your offering and keep it simple – just some of the approaches I have used to develop my business and brand. To coin a phrase, just do it!”

The female entrepreneur who most inspires you?

“Coco Chanel: a remarkable woman from humble beginnings. Created the fashion brand we know today, in an environment that didn’t encourage female entrepreneurship, navigating her business through two world wars and liberating women from the constraints of corsets by creating a sporty, casual fashion line that is still used by designers today as inspiration, a trend called ‘athleisure’, which is seeing a real resurgence.”


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