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The 14 Dimensions of Successful Brands!

The 14 Dimensions of Successful Brands! Marketing is a necessary, but sometimes misunderstood and complex business discipline. I have dedicated my career to 'marketing', this mythical creature which has many facets, is constantly evolving and one which requires a lot...

The Marketing Conundrum: Communicating to Generation Z!

The Marketing Conundrum: Communicating to Generation Z!I’ve been spending a bit of time with the youth of today, as of late (blimey I sound like my grandmother). I started asking them to share their opinions on brands. How brands are built, what qualities they look...

International Women’s Day 2017

International Women’s Day 2017 Today is International Women’s Day. A day when 49.6% of the World’s population mark the day by celebrating the social, economic, political and cultural achievements of Women ( International Women’s Day, 2017). A day where pride is...

The Rise of the 10k

The Rise of the 10k Corporate Social Responsibility, Profitability or Saturation? Walking along my local high street, with my two small children, I was contemplating the inevitable; “ I really must start getting back into shape, to shed this baby weight”. But it’s...

Loyalty cards? Proliferation or Reward?

Loyalty cards? Proliferation or Reward?Whilst my other half, our 1 year old and I innocently watched our 3 year old, cruise around on a pink Disney princess airplane at our local town fair. I was unfortunate enough to have had my purse stolen! Whilst coo-ing, and...

Should brands be better corporate citizens?

Should brands be better corporate citizens?Being a good corporate citizen a decade ago was defined by introducing a recycling policy into the work place, reducing your carbon footprint and being carbon neutral. Ultimately a company who are seen to be doing the right...

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